This May, Jimmy’s Iced Coffee is expanding its SlimCan range with a 250ml price marked pack format. Rolling out exclusively across the convenience and impulse channel, the brand is supporting retailers with their ready to drink Iced Coffee range with a value offering. The new format will span Jimmy’s Original, Mocha, Caramel and Strong flavours, with a £1.39 price on pack.
PMPs are more instrumental than ever for retailers looking to communicate value to their shoppers, as consumers continue to monitor their spend. In fact, the overall price of a product is the most important cost factor for consumers, above the price per weight or volume[1]. Additionally, 63% of retailers feel that PMPs stand out on shelf and 59% recall that the format increases sales[2].
Ben Parker, Britvic’s Retail Commercial Director in Great Britain, comments: “We know that shoppers are looking for value when it comes to choosing their next on-the-go drink, and with price marked packs holding 34% share of sales across total impulse,[3] the new Jimmy’s Iced Coffee PMP format is sure to help retailers deliver on this. Consumer loyalty is key for independent retailers looking to maintain long-term success and offering value driven products is essential in the current landscape.”
With the RTD coffee category worth £18.2m RSV[4] and Jimmy’s a well-known and trusted Iced Coffee brand, it is well placed to expand its range with a PMP RTD Iced Coffee beverage. Jimmy’s Iced Coffee is also HFSS compliant, ethically sourced using Rainforest Alliance certified coffee and endlessly recyclable, so it is suitable for promotion at store entrances and checkouts, providing endless opportunities for retailers to drive sales and encourage impulse purchases, all whilst strengthening their RTD Iced Coffee range.
Jimmy’s Iced Coffee PMP is available to the convenience and impulse channel now, across Original, Mocha, Caramel and Strong flavours. The format will be available in a 250ml pack size, with a MRSP of £1.39.
[1] Nielsen IQ Homescan Survey | Nielsen IQ RMS, 52 we 30.12.23, Total Impulse exc. Co-op; Calculated fact for illustration purposes
[2] Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023
[3] Nielsen IQ RMS, 52 wks to 30.12.23, Total Impulse exc. Co-op; using AC distribution, PMP Share of Value and Assortment over Total Single
[4] NielsenIQ RMS, Total Coverage including Discounters, Britvic Defined, Total Single Serve RTD Coffee, Value Soft Drink Sales, MAT to WE 23/03/24
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