Sugro UK, the member-owned buying and marketing group comprising of over 95 independent wholesalers, announced the expansion of its membership with the addition of London Pilsner Ltd as a new member to the group.
London Pilsner, who also trade as Lighthouse Brands, are a wholesale distributor based in Northwood Hills, London, with warehouse facilities in Brighton & Chichester. They supply the on trade, travel, and hospitality sectors with alcoholic and non-alcoholic ranges, covering retail and foodservice formats. Expansion of ranges and categories is enabling London Pilsner to satisfy more of the requirements of their current customer base, and, also, to win new customers.
London Pilsner Sales Manager Danik Mashru said: “We are dedicated to expanding the range of products we can offer. Being a multi-channel supplier, providing our customer base with competitive pricing and access to new product ranges was a key factor in our decision to join Sugro. We look forward to working with the Sugro team and its partners to further our growth strategies and category development plans over the next few years.
Sugro’s Business Development Manager, Sue Hubber added: “We are delighted to welcome London Pilsner to the group. London Pilsner bring expertise and connections from the On Trade and Hospitality Sector, where we are broadening Sugro presence and support. We are looking forward to working with London Pilsner to help deliver new opportunities and mutually benefit through extended networks.
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