Cadbury, the nation’s favourite chocolate brand[i], is introducing a range of three non-HFSS products to its Cadbury Dairy Milk Fruitier & Nuttier platform.
The Cadbury Dairy Milk Fruitier and Nuttier Bars bring something new and exciting to the healthier snacking bars category. The bars are jam packed with a blend of fruits, crispies, cocoa and crunchy nuts topped with a layer of the classic Cadbury Dairy Milk chocolate that consumers know and love. With over 70% fruits and nuts, and 127 calories per 30g multipack bar*, the products are sure to be a hit with consumers who are seeking out a better-for-you treat.
Available nationwide this month in a multipack 4 x 30g format are two flavours: Classic and Orange Boost, the latter topped with a layer of Cadbury Dairy Milk Orange. As well as this, shoppers will also be able to get hold of the Orange variant in a single 40g bar format from the end of May.
Designed with the health-conscious consumer in mind, the products are low in sugar and saturated fat, whilst being high in fibre[ii], giving shoppers a wider choice of treats.
Abi Eayrs at Mondel?z International, said: “We are extremely proud to be unveiling Cadbury Dairy Milk’s Fruitier & Nuttier non-HFSS snack bar range. There is an ever-growing consumer demand for health-conscious treats that still deliver on taste, and this unique offering will help retailers tap into this and maximise their non-HFSS sales.
“The multipacks and single-serve bars are ideal for shoppers seeking a tasty morning treat at home or on-the-go, tapping into both occasions.”
“The launch will be supported across social, digital and OOH, as well as unlocking TFL advertising for the first time on Cadbury which is incredibly exciting! There will also be in-store activation and sampling to drive further trial and visibility”.
The Cadbury Dairy Milk Fruitier and Nuttier products feature a vibrant pack design, standing out on-shelf as a unique and incremental proposition to retailers and the healthier snacking bars category. The 40g singles are recommended to be ranged in front-of-store locations and as part of food-to-go offerings and meal deals.
The launch of the bars builds on the Cadbury Dairy Milk Fruitier & Nuttier Trail Mix platform which launched last year as the first non-HFSS portfolio available from Cadbury.
*The 40g single bar contains 169 calories
[i] Nielsen GB, value sales, Total coverage including disc. 28.01.23
[ii] Versus an individual serving of Cadbury Dairy Milk Fruit & Nut Chocolate
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