TWC Group has been announced as the new data partner of SPAR North of England wholesaler James Hall & Co. Ltd.

Through TWC, suppliers will be able to access James Hall & Co. Ltd’s wholesale shipments data to its company-owned SPAR store estate.

The agreement is a three-year deal beginning on 1st May 2024, and all the data will be accessed via TWC’s market leading ‘SmartView’ reporting platform.

Utilising the latest cloud-based technology, TWC’s data dashboard works across multiple devices making insightful data highly accessible.

TWC Managing Director and Founder, Tanya Pepin, said: “We are delighted that James Hall & Co. Ltd has decided to pick TWC as their next data partner from May onwards and we hope this is the start of a long and successful relationship.

“We will work tirelessly to ensure James Hall & Co. Ltd and their suppliers get access to great actionable data to enable all parties to make decisions to grow everyone’s sales.

“Our businesses share similar values, and we look forward to supporting James Hall & Co. Ltd on the next stage of their exciting data journey.”

Andrew Barnes, Trading Director at James Hall & Co. Ltd, said: “We were very impressed with TWC’s proposition from the outset, and we are really pleased to announce our new data partnership with them.

“Born from a wholesale and convenience background, TWC’s focus and expertise in the wholesale and convenience sector was a key factor in our decision making.

“The simplicity and user-friendly nature of the platform TWC provide was a defining aspect too, and we believe this is an improvement for our suppliers and a positive step forward for our company.”

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