Caterforce has unveiled a refreshed logo identity, reflecting the ambition, strength and shared purpose of its independent wholesale membership.
As Caterforce celebrates its 35th anniversary this year, the Group felt its corporate branding was ready for an update. The milestone provided the ideal opportunity to introduce an identity that better represents Caterforce today and its ambitions for the future.
The new logo will be introduced across Caterforce’s communications and platforms over the coming weeks.
The refresh marks an important step in how Caterforce defines itself; a community of ambitious independent businesses united by shared values, collective strength and a commitment to buying together.
Gary Mullineux, Managing Director of Caterforce, said: “Caterforce has a strong history and a clear role in supporting independent wholesalers. Our refreshed identity better represents the ambitious businesses that make up our group today, as well as the collective strength we create by working together. It is an exciting step forward for Caterforce and our members.”
Lucy Boland, Marketing Director of Caterforce, added: “The new logo is simple but meaningful. The two interlocking Cs reflect Caterforce and Collaboration, while the chain they create captures the connectivity and resilience at the heart of our membership. We wanted an identity that feels modern, distinctive and true to the values that bring our members together.”
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