Foodservice buying and marketing consortium Caterforce’s focus on its own brand range is paying off as the group wins yet more industry accolades and invests further in staff, research and insight to ensure it delivers own brand products with the wow factor.
Caterforce’s Chefs’ Selection range provides more than 350 fridge, freezer and store cupboard essentials, all designed to help the hospitality sector create mouth-watering menus. It also offers Eden Grove, a range of pure fruit juices in different formats for different hospitality settings, such as bars, restaurants, hospitals and schools.
The latest awards included the ‘Best of the Best’ award at the CCM Own Brand awards, where the following products were named as winners:
Chefs’ Selections Vegan Jaffa Cake (recipient of the ‘Best of the Best’ award)
Chefs’ Selections Sticky Rum & Ginger Cake
Chefs’ Selections Baked Beans
Eden Grove Pure Apple Juice 200ml
This comes after the Chefs’ Selection range also scooped five Great Taste awards for its White Chocolate and Passionfruit Cake, Doughballs, Vegan Jaffa Cake, Superfood Fruit Cake and American Battered Chicken Fillets.
“We are focussing on our own brand lines this year and are delighted that they continue to receive recognition for their quality, value and taste,” said Lucy Boland, Marketing Director. “It’s testament to the love, passion and investment that goes into consistently delivering top quality and great value for our customers.
“We have also created an Own Brand Marketing Manager role to drive our plans forward. We’re really excited about 2023 and all the new, innovative customer-centric products we have in the pipeline.”
Joanna Halucha, Group Buying, Own Brand and Technical Manager, Caterforce agrees: “It is fantastic to start the new year with more industry awards. We work closely with our suppliers to create delicious own-brand products and it is brilliant to know that the exceptional standard of these products has been recognised by highly experienced chefs in the industry.”
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