Dairy Crest has revamped its Cathedral City Kids Snacking range with a move to 30% less fat ‘Mild Lighter’ cheese, in response to the Public Health England Change4Life 100kcal snacks campaign, and a new on-pack partnership with Nickelodeon. Popular children’s TV characters from the franchise appear on packs of Cathedral City Nibbles, Towers and Cheese & Toasties, including Paw Patrol, SpongeBob Square Pants and Teenage Mutant Ninja Turtles. The new designs also carry a bold green flash with key nutrition messages. Cathedral City is the UK’s number 1 cheese brand.
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