KP Snacks is home to some of the most iconic British snack brands including KP Nuts, McCoy’s, Hula Hoops and Butterkist.
The snacks manufacturer is once again the Official Team Partner to The Hundred, an exciting 100-ball-a-side competition, featuring eight teams across seven cities.
KP Snacks is also funding 35 brand new community cricket pitches across the country as part of its ‘Everyone In’ initiative to give back to local communities and encourage more people to get active.
All The Hundred matches will be broadcast live on Sky Sports, with some coverage on BBC 2 and BBC iPlayer.
Fans can also follow live radio coverage and commentary on BBC Radio Five and BBC Radio 5 Sports Extra.
In celebration of KP’s partnership with The Hundred, retailers at Lioncroft’s Aston Cross, Birmingham depot were given the chance to play in a virtual reality cricket tournament.
Wholesale Manager chatted to Andy Staley, Business Account Manager, KP Snacks, and Darren Pugh, Head of Trading at Lioncroft, to find out more.
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