Brakes has launched a new campaign for Christmas aimed at helping under-pressure kitchens make the most of the busiest time of the year.
The ‘Festive Favourites’ campaign puts an innovative twist on traditional Christmas foods, for example elevating salmon with some on-trend flavours, including Smoked Salmon with Orange & Fennel Pollen or Beetroot Smoked Salmon.
Helping caterers to generate maximum return from Christmas, Brakes has launched easy-to-understand guides around festive classics like turkey and salmon, including step-by-step support to help caterers understand and maximise these commonly used ingredients. There are also a range of fast, freezer to plate ideas, which can be served in as little as five minutes to cope with fluctuating demand and reduce waste, helping to take some of the uncertainty out of Christmas.
With the challenges that surround the sector, making the most of foodservice’s most popular period is critical, and Brakes has created a range of menu options that deliver 70% margin across different price points.
To support the Christmas campaign, Brakes has launched almost 150 new products, which complement existing, innovative products such as Great Taste award-winning Fresh Kitchen products Pickled Watermelon and Golden Beetroot Piccalilli. With the focus remaining on simplifying the process for caterers, there are a wide range of products from charcuterie plates to tasty terrines, that will help support kitchens, while providing menu-enhancing appeal to wide range of customers.
Leon French, Brakes Customer Marketing Director, said: “For many professional kitchens this year is going to be a challenge to meet the demands of Christmas, which is why we’ve taken a much more wide-reaching approach to our Christmas campaign. Our mission is to support our customers and this year that is as much about delivering solutions as it is about delivering new products.
“You’ll still see the innovative, market-leading new products that you’d expect from Brakes, but this year we’ve delivered it with a lens on what can really help customers deliver a successful Christmas from our freezer to plate in five minutes, to our 70% margin menus, to the resources we’ve created, including point of sale that can be downloaded direct from the site. We know how critical this Christmas is going to be for the foodservice sector, so we’ll do our utmost to provide the products and solutions to help make it a success.”
Brakes has also created sector specific content for the care and education sectors, including recipe ideas, resources and even fun-filled Christmas quizzes to entertain residents.
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