The UK’s best-loved sandwich brand, Urban Eat, has revealed that Brits are opting for classic flavour combos over new innovations, with Ham & Cheese now topping its best-selling list.

The top five Urban Eat sarnies further demonstrate consumers’ love of traditional lunchtime bites:

  1. Ham & Cheese
  2. Chicken & Bacon
  3. BLT
  4. Cheese & Onion
  5. Chicken Mayo

Urban Eat has amassed a loyal customer base over the last decade, consistently offering food-to -go made with quality ingredients, convenience, and great value for money.

Abigail Ehoff, Brand Manager at Urban Eat, commented: “Year-on-year we see traditional sandwiches top our best-selling list, demonstrating the importance of a core range for lunchtime and beyond, alongside a broader choice of salads and free-from options. Whilst hungry Brits will often be tempted with NPD, they almost always want their tried-and-tested favourites, and the humble sandwich should not be underestimated in its appeal, offering convenience and great flavours at an affordable price point.

“We’ve sold tens of millions of sandwiches over the last decade, and whilst our core range doesn’t alter much, we continually invest in ensuring we’re offering the best product that keeps fans coming back for more. Later this summer we have some major news coming – watch this space!”

Urban Eat is one of many leading FTG brands sold through the Fresh Food For Now Company, a division of Samworth Brothers Limited who produce a wide range of premium quality chilled and ambient foods. It also manufactures and supplies market-leading names such as Ginsters and Soreen, Urban Eat is available within travel, convenience, education, contract caterer and foodservice channels.

Operators can contact the Fresh Food For Now Company sales team on 0116 236 1640 or email hello@foodfornow.co.uk. Alternatively, submit a request via the Urban Eat website: urbaneat.co.uk.

 

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