Coca-ColaTM is continuing to build excitement ahead of the festive season with the return of its iconic The World Needs More Santas ad to the nation’s screens.

The advert aims to remind everyone that one act of Christmas kindness can bring out the ‘inner Santa’ in each of us, supported by video-on-demand, cinema, and out-of-home advertising. The ad features a cover of Anyone Can Be Santa by British singer-songwriter Celeste.

Soft drinks remain a staple of Christmas occasions and generated more value sales at Christmas 2023 than any year previously[1], with Coca-ColaTM the soft drink of choice for more than 10m households[2].

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola has been bringing people together at Christmas for more than 130 years, and this year is no different. As the biggest soft drinks brand in GB[3], Coca-Cola has become a festive staple thanks to its iconic and eagerly awaited Christmas campaigns, famous Coca-Cola truck and on-pack promotions, making it a must-stock for retailers this season.”

[1] Nielsen Total GB Value 4 weeks to 30/12/2023

[2] Kantar GB, Take Home Panel, Total Stores, Total Soft Drinks, Trips & Shopper numbers, 8 w/e 24.12.23

[3] Nielsen Total Coverage incl. discounters value data MAT to 07.09.24

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