• Consumers can access promotion using QR codes across on-the-go and take-home packs to win prizes including consoles and exclusive headsets 
  • The promotion is supported by a multi-million pound marketing campaign and builds on the success of Coca-Coca Zero Sugar as GB’s fastest-growing major cola brand in retail[1]

Coca-Cola Europacific Partners (CCEP) has announced a new on-pack promotion for its Coca-Cola Zero Sugar range, tapping into young adults’ passion for gaming to recruit a new generation of consumers.

From 14th February until 25th April, gaming fans can scan QR codes on promotional packs of Coca-Cola Zero Sugar for a chance to access instant wins and to enter weekly prize draws – with the chance to win a host of prizes including Xbox Game Passes for PC, and exclusive Coke branded HyperX headsets.

The promotion will run across the Coca-Cola Zero Sugar range, including the popular cherry and vanilla-flavoured variants, and will include both on-the-go and take-home pack formats.

Marketing support

The on-pack promotion will be supported by a multi-million-pound marketing campaign entitled ‘Real Thrills, Real Magic’ which includes paid social media, out-of-home advertising, in-store activation and digital advertising – along with a new online advert featuring the popular League of Legends video game team. The campaign will align to the Coca-Cola Trademark’s ‘Real Magic’ global brand platform unveiled last Autumn.

Martin Attock, Vice President of Commercial Development at Coca-Cola Europacific Partners GB, said: “There are more than 35 million gamers in the UK, 71% of whom regularly consume soft drinks while they play[2], so bringing together GB’s fastest-growing cola brand in retail [3] with a huge part of the entertainment industry[4]  is a perfect partnership.

“We’d therefore encourage retailers to get behind this campaign in-store to benefit from the growth momentum behind the Coca-Cola Zero Sugar brand, which is worth more than £333 million in retail and growing by 12%[5].”

[1] Nielsen Total Coverage Value MAT total GB to 11.09.21

[2] Newzoo CI, Gamers Segmentation

[3] Nielsen Total Coverage Value MAT total GB to 11.09.21

[4] Newzoo CI, Gamers Segmentation

[5] Nielsen Total Coverage Value MAT total GB to 11.09.21

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