With 2022 seeing the Country Range Group celebrate its 30th year in business, the leading foodservice group has given its corporate branding a refresh ahead of 2023 with a new logo unveiled and a state-of-the-art website launched.
Announced by new Chief Executive Martin Ward at the Group’s recent annual ‘An Evening With’ event at St Paul’s in the City of London, the new branding has come into effect immediately across all channels and will be central to the Group’s strategic growth plans moving forward.
In addition to the vibrant, new CRG logo, which features a cloche to further reinforce the group’s foodservice credentials, the refresh will also see the launch of an innovative CRG website for members and suppliers.
The new stylish, multi-functional and user-friendly website will be updated with the latest Country Range Group news, along with information on its services provided to both member wholesalers and suppliers including the Group’s CRG Insight data portal, B2B magazine Stir it up and details of upcoming events such as the Business Development Days.
Most importantly, the website will also incorporate a trading portal for Country Range Group members so they can access the latest up-to-date information on suppliers and products all in one place and a marketing portal for the creative teams across the Group to access and utilise the wide range of assets and tools that are available to them.
Commenting on the branding revamp, Martin Ward, CRG Chief Executive, said:
“As part of our strategic review undertaken earlier this year, we felt that the corporate branding for the Group was in need of an update and with it being our 30th anniversary year, it was the ideal time for a refresh. Alongside the new visually-appealing logo, the new Group website will also provide huge value to our members and suppliers so we’re thrilled to launch it in time for the start of what will be a busy and challenging 2023.”
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