The Crewe Hall Hotel & Spa in Cheshire recently played host to the Country Range Group’s latest Business Development event on Wednesday 8th and Thursday 9th February.
The invaluable event, which also featured an evening 3-course meal and drinks reception, was attended by over 150 visitors with more than 30 suppliers exhibiting including Tilda, Unilever, Nestle, Delifrance and Cawston Press to name a few.
The business development events have become a vital part of the calendar for CRG members, allowing suppliers the opportunity to have meetings in person with delegates to discuss the latest product innovations, product performance and additional support activities, whilst also sampling and performing live demonstrations.
The event was a great opportunity for The Group to showcase the new Country Range brand’s portfolio of spring/summer desserts to those in attendance, which includes five new stunning products – Hummingbird Cake, Neapolitan Layer Gateau, White Chocolate and Raspberry Tart, Lemon and Blueberry Brûlée Tart and an Affogato Dessert.
The Country Range Group’s Head of Trading, Dean Pendlebury, commented:
“Our BDDs form a crucial part of our Group calendar and provide numerous benefits for both our member wholesalers and suppliers. Whether it’s the face-to-face meetings, the vibrant selection of NPD from new and existing suppliers being showcased or the great opportunity for our buying and trading teams to discuss and finalise trade agreements, the event has proved a huge success for all involved. The feedback from attendees has already been tremendous and with the number of orders generated over the two days and a variety of future sales leads, it’s clear it was financially beneficial too.”
Pete Evans of Lamb Weston Meijer said:
“It was fantastic to connect with Country Range Group members at the latest BBD, and the perfect opportunity to present our latest product innovation, REALLY Crunchy Fries. Nothing beats speaking with customers face-to-face so events like this are incredibly valuable to us as a supplier. We’re already looking forward to the next BBD in September!”
The next Country Range Group Business Development Day is scheduled to take place at the end of September 2023 and any suppliers interested in being involved are asked to email enquiries@countryrange.co.uk or to contact their usual Country Range Group trading contact if they are already an existing supplier to the Group.
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