Halewood International, the UK’s leading independent drinks manufacturer and distributor, has further strengthened the marketing strategy for its iconic Crabbie’s brand with an extensive fully national 48 sheet poster campaign.
The campaign which launched this week will run for two weeks across 2,000 prime sites around the country featuring the renowned Crabbie’s TV characters, ‘George and Camilla’.
The brand has received national support this year including the sponsorships of the ITV Comedy Awards, The National Television Awards, National BBQ Week and the Scottish Open. The brand has also enjoyed an Easter TV campaign, World Cup radio, National Summer TV campaign and Video on Demand advertisements. Regional support to date includes sampling across the Edinburgh Fringe Festival, English Heritage Picnics and Foodies festivals.
Al Cross, Brand Manager for Crabbie’s comments: “With over 2,000 locations across the country the campaign will be hard to miss. We are already hearing from consumers and customers alike calling us delighted that they have spotted some of the sites! It’s also having a very positive impact on Crabbie’s sales as even more outlets rush to stock Crabbie’s.
CRABBIE’S LAUNCHES A NON-ALCOHOLIC GINGER BEER
Halewood International, the UK’s leading independent drinks manufacturer and distributor announced the launch of a new soft drink called John Crabbie’s Cloudy Ginger Beer part of the Crabbie’s family, both to the On Trade and Take Home markets in October.
John Crabbie’s Cloudy Ginger Beer will be the second foray into soft drink to add to its recent launch of Iron Press, the soft drink for real men, forming part of an innovation programme which is set to reveal more new Crabbie’s products before the end of the year.
Launched to capitalise on the adult soft drink phenomenon and leverage the brand’s expertise in the Ginger category, John Crabbie’s Cloudy Ginger Beer broadens the consumer appeal and market opportunities for the brand.