The popular Biscoff® Sandwich Biscuit now offers even more creaminess with 35% more filling in each biscuit. Available in Biscoff®, Vanilla, Chocolate and variants, each biscuit features an irresistible cream centre between two iconic Biscoff® biscuits, making it the perfect permissible treat.
Jo Agnew, Marketing Director at Biscoff UK comments on this new and improved recipe, saying:
“The Biscoff® Sandwich Biscuits add a little luxury to a customers’ day, and we are thrilled to offer even more enjoyment with 35% more filling. This is set to become even more important as we look to 2027 with texture expected to be the next big thing in snacking. Here, the new Biscoff® Sandwich Biscuits tick all the boxes, delivering a flawless balance of smooth cream filling and the distinct crunch of Biscoff®’s unique biscuit. The Biscoff® Sandwich Biscuit has become a real fan-favourite with over 4.6 million packs sold in the last 12 months.*”
Whether enjoying with an afternoon coffee or sharing with family and friends, these innovative biscuits offer everything customers love about the original caramelised biscuits whilst also adding a little extra decadence. Like all Biscoff® products these are made with ingredients from natural origins and are based on the unique recipe crafted by Jan Boone Sr. in 1932. The Vanilla and Biscoff® Cream Sandwich Biscuits are also vegan, allowing everyone to enjoy these delightful little treats.
To maximise brand visibility, the Biscoff® Sandwich Biscuits feature the new engraving, which recently moved from ‘Lotus’ to the more familiar ‘Biscoff’ name. Written in the signature ‘Biscoff’ font, this new design mirrors on-pack visuals for improved consistency, increasing the impact of this renowned biscuit brand.
*NIQ – Total Coverage/GB – Sales Units – we03/10/26
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