AWARD-WINNING British cider brand, Crumpton Oaks, is launching a four-pack pint can to broaden the brand’s consumer base, attract new shoppers to the category and reinforce its quality and value proposition.
Launching in a £4 price-marked pack of four 568ml cans, Crumpton Oaks offers great value to shoppers at a pound a pint. Aston Manor’s state-of-the-art production facilities means shoppers can get their hands on award-winning, great quality cider that doesn’t cost the earth.
A third of shoppers only ever buy cider in cans so it is important that wholesalers and retailers offer cans in different formats. Crumpton Oaks’ new pound a pint four-pack offers shoppers award-winning taste with unbeatable value.
Calli O’Brien, Marketing Controller at Aston Manor, said: “Crumpton Oaks has been offering consumers excellent value for money from day one with bigger pack formats and affordable pricing across our range, and we’re delighted we can now provide a four-pack pint can format, especially in the current economic climate.
“Last year, Crumpton Oaks underwent a rebranding which champions the fruit that is at the heart of Crumpton Oaks, the ‘mighty’ taste of the products, and clearly communicates the love and passion that goes into every glass. The revised design reflects the heritage of the brand in a modern way using bright colours, energetic typeface and clean illustration. It is great to bring this new identity to life again in a pint can. We might not be able to get out to the pub as often as we like, but we still deserve the experience of a good pint.”
The launch comes after the brand’s success at the 2021 World Cider Awards where Crumpton Oaks achieved silver in the ‘Sparkling Cider’ category. Expertly blended and crafted in the UK, Crumpton Oaks takes pride in letting the cider speak for itself with ‘no gimmicks or fancy serves’ – just great quality, mighty refreshing 5% cider at an affordable price.
For more information or to order please contact your Aston Manor National Account Manager or sales@astonmanor.co.uk
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