Unconventional Spiced Rum brand, Dead Man’s Fingers, has announced that is expanding its range with the launch of a new Vanilla Rum variant.
The latest addition to the Dead Man’s Fingers line-up boasts notes of smooth, sweet creamy vanilla, paired with rich butterscotch. As with all Dead Man’s Fingers rums, the new liquid is extremely versatile, and can be enjoyed with cola or mixed up in rum based cocktail.
Plus, in a first for the brand, the new Vanilla Rum is presented in a striking clear bottle, enabling the colour of the golden liquid to shine through. The distinctive Dead Man’s Fingers logo also stands out in a bold new gold and yellow colourway.
Rachel Adams, Global marketing director, Halewood Artisanal Spirits, comments; “Vanilla is a deliciously indulgent flavour that of course has strong associations with rum. We really wanted to dial that up for our newest launch, creating a really luxurious tasting liquid which pairs perfectly with cola and mixes well into cocktails. We’re also excited to unveil the new clear bottle design, which not only guarantees strong stand out on shelf, but is also made using increased volumes of recycled glass”.
Dead Man’s Fingers Vanilla Rum is available to order now. It will also be rolling out into Asda stores from mid-May. RRP £28. ABV 35%.
Comments are closed.