Unconventional spiced rum brand, Dead Man’s Fingers is expanding into the cream liqueur category with the launch of its brand new Raspberry Rum Cream Liqueur.
Available now, this latest addition to the Dead Man’s Fingers portfolio is a deliciously smooth and velvety rum based cream liqueur with aromas of fresh raspberries. It’s perfect enjoyed neat over ice with a garnish of fresh raspberries, or even for mixing up into a Raspberry White Russian or a decadent Raspberry Espresso Martini.
Rachel Adams, Global Marketing Manager for Dead Man’s Fingers Rum, comments; “The cream liqueur category continues to see phenomenal growth, and is now adding the most absolute value year on year to the spirits category in UK off trade[1]. Our delicious new rum based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand, all under the strength of the Dead Man’s Fingers brand which has already proven its credentials with a host of hugely popular, disruptive and in demand innovations”.
The pastel pink bottle is emblazoned with the distinctive Dead Man’s Fingers skull branding, bringing a bolder image and personality to the more traditional cream liqueurs category. It is available now in 70cl, ABV 17%, RRP £17.
[1] GB Total Coverage- Value – latest 52 weeks, w/e 09th October 2021
Comments are closed.