Republic Technologies (UK) Ltd is embarking on a national wholesale and cash and carry display drive, to support its bestselling Swan range.
The company is updating its range of specially developed, branded pallet displays with bold new designs. The bespoke units feature the iconic Swan image and packs of best-selling Swan Menthol and Swan Extra Slim filters, to maximise standout.
Gavin Anderson, Sales & Marketing Director at Republic Technologies UK, said: “We’ve always believed in the power of effective display in this category, and this is equally as important in wholesale and cash and carry as in retail. Swan continues to be the brand of choice for most RYO shoppers, and implementing this national rollout of our new display units will help us to build on this success.
“We’re confident that best practice merchandising of this kind will be a major contributor in raising awareness of the Swan brand, alongside the rest of Republic Technologies’ bestselling portfolio. Ultimately, this will drive sales across all channels, filtering through to the convenience sector too, a key trading channel for us as it currently accounts for more than half of all tobacco accessories sales*1.”
If you’re a wholesaler or cash and carry operator looking to include the Swan branded displays in your depot, please email enquiries@republictechnologies.co.uk for more information.
*1: EXT IRI Total MarketPlace 52 w/e 19/02/23
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