Barr Soft Drinks is launching two slim can variants of Rubicon Spring, the UK’s No. 1 flavoured sparkling water*1, in single can and multipack formats.
Rubicon Spring is a driving force in the category and is currently 7x bigger than the next biggest brand*2, boosting incremental sales for retailers by driving frequency and penetration.
“Taste remains the number one reason for shoppers to choose a soft drink, but drinking occasions are changing. With more than 2 billion ‘’healthy lunch’’ occasions now enjoyed at home*3, customers are increasingly looking for new and exciting flavours and formats to try, so a variety of formats is key,” says Adrian Troy, Marketing Director at Barr Soft Drinks.
Sleek 330ml cans are a format that’s growing in popularity across categories, up +40% since 2019*4. Also available in a multipack, Rubicon Spring’s new sleek can is perfect for retailers looking to drive sales by catering for new drinking occasions, in and out of the home.
Rubicon Spring has brought in more than 600K shoppers to the brand since March 2020, with £4 million growth in the last year*5. Retailers should stock both flavours of this new format and utilise impactful launch POS to grab shoppers’ attention, and make the most of sales from the UK’s No. 1 flavoured sparkling water*1.
Sources:
*1: IRI Marketplace, Value Sales, MAT to 21/12/21, Total Market
*2: IRI Marketplace, Value Sales, MAT to 30/10/21, Total Market
*3: Kantar, Consumer Insight 2021
*4: IRI Marketplace,Volume Change, 330ml Multipacks, 2019 – 2021, Total Market
*5: Kantar, Value Sales 52 w/e 30th Oct 2021, Total GB
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