DS Smith has partnered with Goodrays, a London-based start-up specialising in CBD drinks, to increase its environmentally friendly credentials of its e-commerce packaging. The leading international sustainable packaging company delivers innovative, fully fibre based corrugated products for a number of different functions, including consumer products, e-commerce and promotion.
A combination of a unique, easier-to-fold bespoke design to house the carbonated drinks, fibre-based materials and an innovative cutting tool has resulted in an estimated carbon footprint reduction of 20%. The changes mean that more product is able to be loaded into a van – up to 4 times more – meaning fewer trips to suppliers and a reduction in travel. Made out of 100% recyclable content, the finished design also has a reduced thickness, further saving on materials.
Goodrays Founder Eoin has been working in the CBD industry for over a decade from cultivation, manufacturing, regulatory and now consumer goods, longer than anyone else in the UK. Spotting a gap in the market for high-quality CBD drinks and products that were backed by science and developed in a way that had as little impact on the planet as possible, the company started trading online at the end of 2021. Initially stocked online on platforms including Goodrays.com, Amazon and eBay, the brand is now sold in major supermarkets such as Tesco, Sainsbury’s and Waitrose.
Anne Curtis, Business Lead for E-Commerce at DS Smith commented: “It has been incredibly rewarding working with Goodrays given the alignment of their brand values with ours. Sustainability is in our DNA at DS Smith, and that is evidently the case at Goodrays too. We’re delighted we have been able to provide a packaging solution that will drive down Goodrays’ carbon footprint and lead to fewer delivery vehicles on our roads.”
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