Nisa has started the Easter season early to help independent retailers maximise sales for the seasonal event, with key confectionery lines made available to Nisa partners from January to help drive sales as soon as possible.

According to industry research, retailers who started Easter early last year almost 11 per cent growth in the fast start period, with a million units of Easter chocolate sold every day in the early trading period.

And with shoppers particularly enjoying Easter products which are not available all year round, Nisa is supplying a variety of chocolate eggs and Easter themed confectionery at competitive pricing from January through to April.

A selection of small Easter eggs is now available in Nisa stores on a three for £3 deal comprising Mars Malteaser Mini Bunny, Cadbury Dairy Milk, M&M’s and Nestle Milkybar.

Small bags of Cadbury mini crème eggs, Oreo eggs and Daim eggs are being offered to shoppers at £1 each and individual Kinder eggs are priced at 2 for £1.

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