Earth & Wheat is offering its customers the chance to ‘smell great’ this Christmas without harming the environment after teaming up with The Natural Deodorant Co.
Hundreds of Clean Deodorant Balm Lemon and Geranium Minis will be dropped in all Earth & Wheat boxes in the first week of December. The move is part of a collaboration to raise awareness about the potentially harmful effects of conventional products to the planet. This includes chemicals attributed to deodorants entering the eco-system through the water supply to causing plastic waste.
The partnership is the latest Earth & Wheat sampling offering as it looks to work with more sustainable brands and spread its ‘mission’ to help reduce all types of waste which impact the environment.
The Natural Deodorant Co was founded in 2015 with the launch of a 100 per cent natural plant-based aluminium salt free cream deodorant which offers ‘truly effective, all-day odour protection from just application’. The brand has evolved from just one deodorant formulation to more than a dozen scents and are delivered in plastic free, refillable, sustainable packaging.
The Natural Deodorant Co is stocked in Holland & Barrett, Planet Organic and Whole Food market and all its products are ‘Leaping Bunny’ certified which means it is committed to the complete end of animal testing.
Earth & Wheat was founded in 2021 by entrepreneur and fourth-generation baker James Eid who started the business to rescue odd or wonky shape bread from bakeries which would have otherwise been binned due to strict retailer standards. The award-winning business, which also saves fresh vegetables, has rescued more than 600 tonnes of food so far from being wasted and has also donated over 300,000 meals to food charities.
Eid said: “Earth & Wheat is delighted to partner with The Natural Deodorant Co and get our customers smelling great this Christmas with a perfect natural deodorant. It’s a little-known fact that chemicals used in conventional health and beauty products have the potential to cause real detrimental effects to the environment while also leading to untold amounts of plastic waste. Our mission at Earth & Wheat is to help reduce food waste but also spread the message when and where we can to reduce all types of waste.”
Brett Sanders, director at The Natural Deodorant Co, said: “The Natural Deodorant Co. is proud to support Earth & Wheat in their mission to reduce food waste with the inclusion of our products in their boxes in December. Our zero waste deodorants are a great complement to this mission, and we hope that switching to a more sustainable deodorant becomes a permanent choice for the Earth & Wheat customers.”
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