Leading beer brand Badger Beers is set to run its biggest on-pack promotion in five years, offering luxury ‘staycations’ in its home county of Dorset.
The promotion is running on 50,000 bottles of Golden Champion and Fursty Ferret, the two top-selling Badger Beers, which are brewed by regional family brewer Hall & Woodhouse in Blandford, Dorset. An eye-catching collarette will offer consumers the chance to win an ‘Escape to Dorset’, with 20 overnight stays for two, including dinner and breakfast, up for grabs at one of Hall & Woodhouse’s idyllic pubs in the county.
The offer is running from October through to the end of February, with bottles stocked in all leading retailers and wholesalers. Badger Beers will be supporting the offer with direct marketing to its loyal fanbase and promotion on social media, to drive lovers of its beers into stores.
Badger Beers drinks marketing manager Matt Woodhouse said: “We’re delighted to be launching our biggest off-trade promotion in a while, just as the country emerges fully from the pandemic.
“We know there’s a strong renewed appetite for exploring the UK and this campaign captures that potential and reinforces Badger’s roots in Dorset – which we firmly believe is the best county in the land!
“After the last 18 months of travel disappointment and disruption, we think many people are ready for a short break and we expect an enthusiastic consumer response to the offer. We look forward to welcoming the 20 winners and their guests to our beautiful pubs, and to the delights of Dorset, next year.”
Golden Champion is a 4.5% ABV bright golden ale, light and refreshing, offering a crisp taste of summer with floral hints of elderflower, while Fursty Ferret is a 4.4% ABV morishly malty, amber ale, with a full-bodied biscuity taste, rounded off with a subtle floral and lemon hop aroma. Both beers have an RRP of £1.70.
Both beers have won awards this year: Golden Champion took a Silver in the World Beer Awards, while Fursty Ferret won Bronze in the same competition, and in the Great Taste Awards.
Badger Beers have been brewed in the heart of Dorset since 1777 by family brewer Hall & Woodhouse, who also own a total of 200 pubs across southern England. The Badger range of characterful, award-winning beers are sold in most major supermarkets and in thousands of independent grocery and specialist drinks stores, as well as by leading wholesalers and cash & carry outlets. The Badger Beers portfolio offers a wide range of beers to suit the diverse taste of today’s beer drinkers, with brands including Golden Champion, Fursty Ferret, The Legendary Tanglefoot, Blandford Fly and Hopping Hare.
For more information see www.badgerbeers.com/our-beers/