The refresh includes a new bottle shape and design, as well as a new flavour addition: V-Kat Pink

V-Kat Schnapps, part of the ICB (intercontinental Brands) portfolio, has announced it’s undertaken a complete brand refresh, including a modern and eye-catching design and bottle. The brand has also expanded the range with a new flavour addition, V-Kat Pink.

The rebrand comes following strong growth within the schnapps market, which is up 28% YoY[1], and will enable V-Kat to stay relevant and competitive in the current market.

In addition, the new V-Kat Pink variant further responds to industry trends – it is a vibrant pink schnapps created with mixed berry flavours, capitalising on the sustained consumer demand for pink alcoholic drinks post-Covid restrictions[2]. What’s more, research has found that pink drinks are most commonly associated with joyous occasions, with almost half (49%) of millennials aged 25-34 even saying that sipping on pink drinks puts them in a better mood[3], further proving the rising demand for brands such as V-Kat Pink.

Clare Gibson, Marketing Director at V-Kat Schnapps, commented: “We are excited to be announcing the changes to our established V-Kat Schnapps range. We anticipate the new design and bottle, as well as our new V-Kat Pink flavour will serve in attracting new customers to the category.

“Coined the ‘blush bloom’, the continued trend towards pink drinks has been fuelled by the creation of Instagram-friendly liquids and drinks, with many consumers honing their own mixology skills at-home. Therefore, adding a pink variant will enable our customers to further capitalise on consumer demand and ensure they, too, are staying on top of current trends.

“V-Kat is a dry schnapps which has been made to be mixed. It can be blended with mixers to create a long drink or used as a base for cocktails, making it a versatile option for at-home drinking occasions.”

As an established ICB brand, V-Kat is listed in major retailers, including Tesco and Iceland, as well as being present within many wholesalers. To find out more about V-Kat Schnapps, please visit https://icbrands.co.uk/our-brands/v-kat/.

[1] AC Nielsen 27.02.2021

[2] Speciality Food 10.08.2021

[3] Sainsburys Drinks Dispatch 2.0 July 2021

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