Voted the #1 laundry brand for sensitive skin, the dream team has been developed to meet customer demand
Fairy Non Bio offers trusted fabric care products that cater for sensitive skin whilst delivering a gentle clean and mild scent. With the launch of the new Fairy Dream Team, shoppers with sensitive skin needs can combine Fairy Non Bio PODS® with Fairy Outdoorable and Fairy In-Wash Scent Boosters for the ultimate laundry experience, safe in the knowledge that the products are accredited by the Skin Health Alliance.
Fairy’s In-Wash Scent Booster brings the long lasting scent of almond milk and manuka honey, ensuring clothes stay fresh for up to 12 weeks in storage*. Put in at the start of the wash, the beads slowly infuse the Fairy scent into fabrics as they wash.
Following the launch of the pioneering and unique SolarDry™ technology, Fairy Outdoorable Fabric Conditioner gives the freshness of drying outside even when drying inside. The technology mimics the effect of sunlight on wet fabrics when drying outside.
With the launch of the newest additions to the Dream Team, Fairy Non Bio continues to invest in the Fabric Enhancer category by delivering outstanding innovation, providing more options for sensitive skin shoppers who are looking for products that not only cater for their needs but also provide freshness and a long-lasting gentle scent.
Charlotte Ainslie, Fairy Non Bio Senior Brand Manager said: “We know our sensitive skin shoppers need trusted products that cater for their specific needs, but don’t want to compromise on freshness and long lasting scent. That’s why we’re so pleased to launch the newest additions to the Fairy Dream Team, filling this gap in the market, and offering amazing freshness with Fairy’s iconic scent.”
Fairy Non Bio Dream Team launched in September in selected retailers including Asda, Morrisons, Waitrose, Wilko and Savers and will be available in wider distribution from November with Pods at an RRP at £3 for the 35-wash pack and £5 for the 55-wash pack. All prices are at the sole discretion of the retailer.
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