Fentimans, the independently owned premium drinks brand, is to launch a new range of 200ml mixers and tonics from May 2021. The move is part of a renewed focus to tap into the growing popularity of long mixed drinks and better meet the needs of its customers, who are increasingly seeking bigger serves and greater versatility of range.
With a growing number of people seeking to enjoy longer mixed drinks, served in the ubiquitous goblet glass, this innovation marks a move away from the Fentimans 125ml classic serve, which has been the anchor of its mixer range over the last decade.
The new 200ml mixer range, which includes Tonic Water, alongside it’s iconic Ginger Beer and Rose Lemonade, will continue to be made using Fentimans unique 100 year old artisanal technique, botanical brewing: a multi-stage process of infusion, fermentation, resting and blending of finely sourced botanicals over 7 days, to create a mixer with a depth of flavour that when paired with spirits, creates a superior tasting long mixed drink. The range will also include Fentimans versatile range of coloured and flavoured tonics, suitable for pairing with a broad range of spirit categories.
Fentimans Marketing Director, Andrew Jackson, explained: “as more and more consumers continue to enjoy longer serves, and experiment with a range of mixers to pair with their personal spirit repertoires, it’s important that Fentimans creates a serve size that meets the needs of our consumers, whilst providing the best drinking experience. With the launch of our new 200ml pack format, we have responded to the ever-evolving needs of our customers and the growing number of people who enjoy Fentimans drinks.”
The following flavours will be available in the new 200ml format:
• Premium Indian Tonic Water
• Connoisseurs Tonic Water
• Light Tonic Water
• Ginger Beer
• Ginger Ale
• Soda Water
• Rose Lemonade
• Pink Grapefruit Tonic Water
• Valencian Orange Tonic Water (Bartenders Brand Awards ‘Category Champion’)
• Oriental Yuzu Tonic Water
• Pink Rhubarb Tonic Water
• Tropical Soda (designed for pairing with spiced rum)
The full range will be available direct or via all major UK on-trade wholesalers. For more information or stocking enquiries, please contact firstname.lastname@example.org