This August, Ferrero is launching an array of new products across its chocolate confectionery brands ahead of the Christmas season. This includes refreshed novelty figures and advent calendars, in addition to entering new confectionery segments.
Last year, Christmas confectionery experienced value sales of £737m (Nielsen), this was a slight decrease from the previous year as a result of the pandemic. However, the gifting occasion specifically saw increased growth (Nielsen). This was likely down to loved ones being unable to see each other and turning to gifting instead. This year, with restrictions hopefully eased, Christmas celebrations should be able to return and support in driving the seasonal confectionery category as a whole.
Levi Boorer, Customer Development Director at Ferrero, comments: “We are all hoping to be able to enjoy a Christmas with our loved ones this year. With the easing of restrictions many of us are eager to celebrate by getting together and this is a promising time for retailers too. We have developed our seasonal range across Kinder, Ferrero Rocher and Thorntons to provide both individual treats and sharing formats to meet shopper demand for all occasions. Although our core range may be available all year round, our Ferrero Rocher and Thorntons range make great gifts during seasonal occasions. We’ve also recently rolled out our new Ferrero Rocher Chocolate Bars and Thorntons Pearls, which will give shoppers even more choice within the premium chocolate segment when it comes to me-time moments and sharing with friends and family.”
This year, Ferrero is expanding its Grand Rocher range with Grand Rocher Dark 125g – available in grocery and convenience. Featuring a thick, hollow dark chocolate shell with hazelnut pieces, the product will have an RRP of £5.00. Capitalising on the much-loved brand, the large format is ideal for gifting and sharing, with the launch supported by POS and digital assets.
The Thorntons moulded figures range will be relaunched for Christmas 2021, with a new Cheeky Reindeer and Cheeky Elf 90g.
To support retailers in offering shoppers more choice and driving excitement in the lead up to Christmas day, Ferrero is launching a 167g Kinder Bueno Advent Calendar. Rolling out from September 2021, the calendar will include 8x classic, 7x white, 7x dark mini Kinder Buenos with door 24 hiding a full classic Kinder Bueno. With an RRP of £7, the advent calendar will increase relevance of the Kinder brand during this peak season for chocolate confectionery.
To support in driving portfolio growth, as we approach Christmas 2021, the Kinder brand is undergoing a refresh of its Christmas artwork on all Kinder seasonal packs. This modern look and feel will create standout on shelf and encourage purchase amongst shoppers.