Ferrero UK is partnering with Chester Zoo to help raise consumer awareness around the importance of sustainably sourced palm oil. Through the partnership, Ferrero UK will support Chester Zoo and their experts in educating communities on the role of sustainable palm oil (SPO) and the impact that consumers and industry can have by making more sustainable choices.
Palm oil is an incredibly efficient crop with less environmental impact on the land than other vegetable oils, but it is essential that it is sourced sustainably. However, research by Ferrero shows that the sustainability around the palm oil ingredient is misunderstood with only four out of ten consumers understanding what sustainable palm oil is.
The partnership enables further support and progression of the Sustainable Palm Oil cities project, which aims to help and inspire cities and towns to follow in Chester’s footsteps in achieving SPO city status through wide-spread use of sustainable palm oil amongst the city’s businesses and restaurants.