British baker announces launch of NEW, sustainable single PMP packs

Proper Lancashire baker, Holland’s Pies, has announced that a select variety of its best-selling pies are to become available in single price-marked packs (PMP).

Available in the frozen aisle from 13th June, the new and convenient packs will be offered in select customer favourite flavours including Potato & Meat, Steak & Kidney and Cheese & Onion. Peppered Steak, which the pie-maker launched last September and is on its way to become one of the brand’s top selling value rate of sale pies, will also be available in this format.

Perfect for convenience shoppers, the range can be cooked from frozen to perfection in 35 minutes or simply microwaved for three to four minutes and already has confirmed listings in wholesalers; Nisa and Eden Farm.

Sustainably packaged in cardboard, the space-saving PMP allow for easy merchandising and with more products able to fit on-shelf, give the customer more choice of their favourite pastry delights.

Leanne Holcroft, Brand Manager for Holland’s Pies, said: “Cash and carries and independent retailers are hugely important to us, and we’re excited to be expanding our range for them with these brand-new and convenient price-marked packs from June. As the nation’s favourite frozen pie brand1, we’re continuously looking at ways that our fans can best experience our mouth-watering pies and these single boxes are ideal for those looking for a quick snack or a cosy night in.”

[1] Kantar Worldpanel – Frozen Pies Category, 52weeks to 20th March 2022

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