Leading confectionery brand Fini has secured its first listing with Bestway Wholesale, marking an important step in the brand’s UK growth strategy.
The listing includes 10 Fini SKUs rolling out across 55 Bestway depots, strengthening the brand’s wholesale presence. The range spans Fini’s popular Tubes, premium Doy Packs and newly launched Mini Mochis Fruits and Mini Mochis Berries, offering retailers a high-impact sugar confectionery range designed to support impulse, sharing and treat occasions.
To support the launch, Fini has invested in impactful wholesale activation, including a front-of-depot feature with Bestway to maximise retailer visibility and drive awareness of the newly listed range. This has been supported by large-scale sampling across key depots, with a particular focus on Fini Mini Mochis, using an eye-catching mochi-themed sampling car to increase retailer engagement and encourage trial.
The move comes as Fini continues to build strong momentum in the UK confectionery market. Circana data shows that Fini is now one of the fastest-growing sugar confectionery brands in the total UK market over the latest 52-week period, with the brand also delivering +30 per cent growth in the latest quarter1.
The range gives Bestway retailers access to high-quality, value-led products that capture Fini’s vision to “invent joy”, bringing together bold flavours, playful shapes, vibrant colours, and distinctive textures designed to entertain and surprise shoppers while adding excitement, shelf appeal and a sense of fun to the sugar confectionery fixture.
Commenting on the listing, Steven Greaves, Managing Director UK and Ireland at Fini, said: “Securing our first listing with Bestway is a significant milestone for Fini in expanding our UK wholesale footprint.
“Independent retailers are looking for confectionery ranges that deliver strong value, standout shelf appeal and something genuinely different for shoppers. This listing brings together some of our strongest-performing products, from our popular Tubes range to our newly launched Mini Mochis, giving retailers a range that can support impulse, sharing and treat occasions.
“Our growth over the past year shows there is a real appetite for sugar confectionery that goes beyond the traditional offer. Through Bestway, we’re making Fini more accessible to retailers nationwide, while supporting the launch with impactful in-depot activation designed to drive awareness, engagement and trial.”
Fini products are available now in Bestway depots nationwide.
Available lines, all with an RSP of £1.25, include Fini Tubes Sour Strawberry 140g Halal PMP, Tubes Rainbow 140g PMP, Tubes Inside Out Strawberry 140g PMP, Tubes Inside Out Raspberry 140g PMP, Tubes Sour Apple 140g Halal PMP, Tubes Sour Rainbow 140g PMP, Cinema Mix Doy Pack 140g PMP, Wonder Mix Doy Pack 140g PMP, Mini Mochis 90g and Mini Mochis Berries 90g.
1Circana, Manufacturers | Sugar | Total UK | Value Contribution, 52 weeks and latest quarter,15/04/2026
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