The new role will see Harley Beecroft lead the charge on shaping innovation across the Boost portfolio through new flavour launches and creative recipe development
In an exciting career move, Boost Drinks has appointed Harley Beecroft as Product Controller, with the senior management role responsible for overseeing the development, launch and ongoing management of products across the Boost portfolio.
Dubbed as Boost’s ‘flavour guru’, Harley, who has been with the Boost team for over seven years, will be working closely with Marketing Director Adrian Hipkiss and will play an important role in the product management process, driving consistent ways of working as well as helping to shape innovation, through new flavour launches and taste development.
Harley will lead on ensuring the brand’s product portfolio aligns with its strategic goals, and work closely with the sales team and supply chains to ensure that products meet the needs of customers and are profitable for the Boost business.
Harley’s role is more important now than ever as Boost prioritises flavour expansion across its range of drinks, allowing the brand and its retail partners to harness the importance consumers’ place on variety of choice in ‘taste’ when it comes to their purchasing decisions.
When Harley isn’t driving innovation at Boost HQ, you can likely find her baking up a storm in her kitchen at home or out on a run – Harley’s completed various marathons! She is also the life of the party at work socials and can usually be found in the middle of the dancefloor and she loves to travel!
Comments are closed.