Agrial Fresh Produce, home to Florette, the UK’s No. 1 salad brand[1], has launched its Florette brand into the foodservice arena; introducing Florette Foodservice.
Florette Foodservice is launching a new high quality branded range to help wholesalers, caterers and foodservice operators of all sizes to overcome the availability and quality issues that the industry has faced over recent years.
Gwyn Jones, Head of Commercial for Florette Foodservice says: “We’ve been working successfully within the foodservice arena for many years and have an excellent track-record. In recent times, we’ve been approached by more and more customers looking for high quality products that they can rely on to mitigate the risk of service and quality issues they have experienced due to increased climate and supply chain challenges.
“Florette Foodservice will cater for operators large and small, with a bespoke range of foodservice products, that are backed by the expertise, supply chain resilience and quality assurance of our parent company Agrial.”
Agrial is a farmer owned cooperative made up of a network of over 12,000 passionate farmers with over 5,500 hectares of fields and 829 hectares of greenhouse tunnels. With processing sites in 10 countries, including three here in the UK, 170 tonnes of Florette branded products are sold worldwide every day.
Gwyn adds: “Our customers will also benefit from the consumers awareness, understanding and recognition of the Florette brand in retail. Known for our Freshness Guarantee, we sell over 27 million[2] packs of Florette to consumers right here in the UK each year.
“Backed by the power of the UK’s best-selling salad brand, and the quality assurance from Agrial, our foodservice customers will be assured that a supply of fresh salads, coleslaws and vegetables is maintained all year round.”
PRODUCT RANGE
Florette’s Foodservice range has been created to meet the needs of culinary teams across all channels of foodservice. The range includes everything from burger lettuce, iceberg, mixed leaf salads, coleslaw mixes, tomatoes, cucumbers, beetroot and more.
The range is initially available via Bidfood / Oliver Kay Produce. Operators interested in finding out more can email sales@florette.com.
SUSTAINABILITY
As a farmer owned business, Agrial cares for the planet as much as it cares for its salad. Agrial Group has committed to cut direct greenhouse emissions by 50% and reduce its carbon footprint by 35% by 2035.
Earlier this year, Agrial Fresh Produce was awarded a Gold EcoVadis rating, recognising the company’s ongoing commitment to protect the environment and promote sustainable farming methods.
[1] Nielsen Scantrack and Kantar Leafy Salads Value 52 we to 05.08.23
[2] Nielsen Scantrack Total Coverage Value 52 we 10.06.23
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