Further to its acquisition of CSG (Customer Supermarkets Group) in late 2020, Bestway Wholesale has announced a restructure of its senior management team as it looks to integrate talent and resource and emerge as dynamic home for retailers in the UK. 

The restructure also supports the wholesale giant’s vision to bring Bestway Wholesale and Bestway Retail together, enabling the organisation to harness its growing scale and talent as it forges a new future and builds further growth and retailer value.

Bestway Wholesale’s Managing Director, Dawood Pervez, reinforced that Bestway has centres of excellence for Cash & Carry, Catering and Export in Park Royal, and specialist Pet in Huddersfield as well as its two key retail support centres in Crewe and York.  He says the company is committed to further strengthening its expertise in these areas as part of its promise to retailers and their customers:

“We have extraordinary talent within our business and the time is right to make changes as an important step in delivering future growth and ensuring we continue to meet the needs of our customers as behaviours change and opportunities grow.

“We are now bringing together our Off Licence led business in Crewe (including our Bargain Booze and Wine Rack Brands) and Convenience-led business in York (including our Costcutter and sub- brands Mace, Kwiksave, Simply Fresh, Supershop brands) and Best-one convenience, as one team within Bestway Retail.

“Importantly, we will continue to operate out of both sites, which will each become a centre of excellence for Off-Licence and Convenience respectfully. Our new structure will optimise our ways of working within the Bestway teams, with our customers and our supplier partners.

“The approach that we have taken blends centrally managed services with localised, specialist expertise aligned to our key locations in the UK.  Additional services that will be managed centrally include procurement, fleet and insurance services, legal and financial controllership.

“We have built fantastic momentum over the past year which has seen added further strength and impetus to our business.  We want to build on this recent momentum to optimise our potential trade during the coming months an ensure we have the right team, in the right place, to continue this exciting journey with us”.

As part of the new management structure, Bestway has confirmed:

Mike Hollis, formerly Retail Director of CSG, has been appointed as Bestway Retail Director.  Reporting to Dawood Pervez and based out of York, Mike will lead a new Retail division focused on helping independent retailers to grow their food and drinks business.

His leadership team is confirmed as follows:

  • Paul Adams (Head of Symbol Fascia)
  • Duncan Jelfs (Head of Franchise)
  • Clive Binks (Head of Corporate Stores)
  • Frankie Haynes (Head of Central Operations)
  • Jamie Davison (Head of Store Recruitment and Development)

The company has also confirmed that its Buying and Marketing teams will now be managed centrally for all Cash & Carry, Convenience, Off License, Catering, Pet Specialist and Export customers under the leadership of Kenton Burchell who will take up a new role as Group Trading Director.

Suppliers will continue relationships with Category Managers and Marketing teams in PR, Crewe and York.

Pervez concludes:

“Our new structure will undoubtedly continue to shape and evolve over the coming months whilst unlocking customer value and streamlining efficiencies within the combined business.

“We believe that we now have the talent and resources in place to partner with our retailers, support them, and help them grow in a dynamic marketplace.

“Bestway is the leading voice for independent retailers in the UK.  The breadth of our offer means that we are a genuine force in the market and can now meet the needs of any retailer”.

Bestway has confirmed that the above restructure will take effect over the coming weeks, and will continue to be overseen by Naser Khan, COO of Bestway Wholesale and Bestway Retail, who currently heads up the integration of the businesses.

In addition to supplying thousands of convenience stores and small shops, Bestway Wholesale also operates the award-winning best-one symbol group which has 1,761 members throughout the country. Over 4,000 independents have chosen our depot-run promotional club, Xtra Local, as their retail club of choice.

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