Four Loko, the bold and unconventional premium vodka-based RTD brand, has unveiled its latest innovative new flavour, Hawaii.
Delivering a fresh and punchy tropical fusion of pineapple and raspberry combined with Four Loko’s signature 8.4% ABV vodka-based, caffeine-free recipe, this new variant extends the brand’s line-up of iconic flavours to 10.
“This is a flavour that’s unapologetically bold and made for big summer moments,” said Clark McIlroy, Managing Director at UK distributor Red Star Brands. “With its perfectly balanced tropical twist and punchy finish, Hawaii brings something fresh to the market while staying true to our fans who want flavour-forward, bar-strength drinks in a single serve.”
The launch comes as the brand celebrates significant growth (+28.1% over the last 12 months); it is now worth over £18m in convenience alone.* It is also the No. 1 RTD in Scotland**.
Four Loko Hawaii (RRP £3.49/440ml) will be featured in upcoming music, festival and trade activations throughout the summer including Barcode Festival 2025 in July. The striking pink, yellow and purple can complements Four Loko’s #TasteParadise summer campaign, and has been designed to deliver high on-shelf visibility to help maximise sales and attract shoppers to the fixture.
*IRI FAB L52wks 23.02.2025
**IRI RTD L12wks Scotland Regions data to 20.04.25
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