The Spring months are packed full of opportunities for Premier retailers as they start to build momentum – as well as footfall, sales and profits – ahead of the key summer sales period.
Booker has already helped Premier retailers get 2024 off to a flying start with a £5m investment in a huge January promotional package. However, Booker continue to support their retailers with offering Every Day Low Pricing throughout February, and will continue to communicate that vital value message.
Booker is continuing to help retailers unlock more opportunities and have announced they will bring back the popular basket-building Scratch2Win promotion in Premier. This year the promotion will offer an unbelievable £1.3m in prizes including the star prize, a brand new Mini car.
The promotion will run from 31 Jan to 5 Mar 2024, all that shoppers have to do is spend a minimum of £10 (excluding tobacco and services) to receive a free scratch card. One in four of the scratch cards will contain a prize and every Premier retailer will receive 1,000 scratch cards as well as a full set of POS to make the promotion unmissable in-store.
As a thank you to the retailers, Booker is providing 18 cases of free stock to use for the prizes which can be redeemed instantaneously in-store. Some examples of the free stock being provided is; cases of Coca Cola Zero Cherry, Oasis Exotic Fruits Zero as well as bags of Walkers Crisps, Bakers Sizzlers Bacon and many more. The value of free stock provided to each Premier retailer is over £290 at RSP!
To make this promotion as effective as possible in stores, Booker are also offering full POS kit provided free of charge.
Colm Johnson, Managing Director – Retail said: ‘Thank you to suppliers for supporting our Premier retailers on the Scratch2Win promotion. It proved to be a massive success last year which is why we are offering this promotion once again. For retailers it was highly effective in encouraging shoppers to build bigger baskets of more than £10 to ensure they get the scratch card. I look forward to seeing the great success of this year.’
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