Fresh Fayre, part of the Sysco Speciality Group, has launched Fresh Deli, a new brand dedicated to the development and supply of top quality, chilled sandwich fillings that will help keep caterers right on trend.

Fresh Deli will focus on continuous new product development, keeping the range right up to date and relevant, while at the same time maintaining a core of traditional favourites, all displaying the consistent quality synonymous with Fresh Fayre products.

The brand is kicking off with an impressive range that includes classic flavours, a selection of heatable sauce-based fillings, vegetarian options, fish, meat, and marinated meat fillings. In all, there are 49 new lines to choose from with more varieties planned to roll out at regular intervals, keeping the range interesting and in line with current fast-moving trends.

Traditional Fresh Deli Chicken Mayonnaise, Chicken Tikka and Sliced Coronation Chicken, for example, are complemented by heatable fillings such as Fresh Deli Sliced Firecracker Chilli, Hoi Sin Duck and Pulled Chilli Beef. The vegetarian fillings include Fresh Deli Italian Grilled Vegetables, Falafel Chick Pea in Roast Pepper Salsa, and BBQ Jackfruit. Mouthwatering marinated choices include Jamaican Jerk Chicken, Lemon Pepper Chicken and Lime & Coriander Chicken.

“Fresh Deli gives us the opportunity to support the ongoing development and new product focus that our customers at Fresh Fayre know and love, as well as providing a great range of core products of consistently high quality,” says Fresh Fayre’s Trade Marketing Manager, Caroline Bartrop. “At the same time, the brand gives us the chance to work closely with customers on bespoke projects, taking advantage of the Fresh Deli resources and expertise, so it’s a winner all round.”

For more information on Fresh Fayre’s Fresh Deli brand, and its extensive product range, visit www.freshfayre.co.uk.

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