Froot Pops, the UK’s leading frozen fruit snacking brand, today unveils a striking new visual identity, as it looks to cement its position as one of the UK’s most exciting emerging food brands. Launched to market by Ana Martins in 2024, the brand is already celebrated for bringing bold flavour, colour and a fresh perspective to the freezer aisle, through its range of British made whole fruits dipped in silky chocolate.
The new look which rolls out this August across its four strong product portfolio; frozen strawberries coated in white & milk chocolate, frozen raspberries coated in white & milk chocolate, frozen raspberries coated in white & dark chocolate and frozen cherries coated in white and dark chocolate, follows a strong and sustained period of growth for the brand which has seen 400 % YOY growth.
In just two years, Froot Pops has secured nationwide listings with Morrisons as well as Ocado, GoPuff, Zapp and Selfridges, all while building its very own London manufacturing facility where every pop is now made. The brand is also now available in more than 300 independents across the UK sold through wholesale distributors including OnTheRocks and CLF. This August will see the brand launch in Ireland for the very first time in Dunnes and Tesco stores. This year, the company has also closed its first external funding round, securing £1.1 million from investors including Active Partners, Graph Ventures and former Sainsbury’s CEO Justin King.
To mark this exciting new era for Froot Pops, the brand worked in partnership with Earthling Studio to create its fresh new look. To bring the brand personality to life and give greater stand out on shelf, a rich and vibrant colour palette has been used, giving energy to the brand whilst maintaining the original essence of playfulness. Taking inspiration from the bold optimism and graphic style of the 1960s, the packs boast a fun retro feel. Keeping the distinctive ‘groove’, which has been part of the brand’s identity from the beginning, they now colour match with the packs and create a continuous pattern when sitting side by side in the freezer.
Founder Ana Martins says: “I’m so proud of what we’ve achieved at Froot Pops, turning what started out as a homemade treat into one of the UK’s fastest-growing frozen snack brands. This brand refresh is about much more than the look, it’s about stepping confidently into the next chapter. As the brand continues to grow, we wanted our visual identity to better reflect the energy, personality and quality of the product inside the pack.
We’re ready to show people exactly who we are; a brand that is playful, distinctive and full of personality, with a product that tastes every bit as good as it looks. We’re incredibly proud of what we’ve created and can’t wait to introduce people to the new face of Froot Pops”.
Alongside the packaging update, the Froot Pops logo has also been refreshed and refined, whilst keeping the familiar cream and brown colours that reflect the chocolate layers. A nod to the brand’s heritage, it has been designed to create a more confident, contemporary feel.
Find out more at: https://www.frootpops.com/
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