Fruity IPA from Badger Beers Targets Summer Sales
Fropical Ferret, the light and hoppy ale from Badger Beers, is getting a sales push this summer, with support for convenience retailers to serve it from the chiller as the brand’s peak summer sales season looms.
The 4.6% ABV fruity IPA has a strong appeal to younger craft beer drinkers as well as more established ale enthusiasts, says Matt Woodhouse, Drinks Marketing Manager at Badger Beers. “Fropical Ferret tastes great when served chilled, so although it’s a great year-round beer, it really comes into own as a summer ale.
“This summer, our sales force is working with the convenience sector to highlight the benefits of selling Fropical Ferret straight from the chiller for same-day occasions. Enjoyed relaxing in the garden or matched with a burger from the BBQ, our fruity Dorset IPA delivers wonderful tropical flavour notes when served from the fridge.
“Many younger beer drinkers prefer lighter, hoppy chilled IPAs to a standard lager when the sun shines. Our brewing team have crafted an ale that meets today’s market trends, while still appealing to Badger loyalists who appreciate the full-flavoured traditions of a distinctive ale from Dorset’s traditional family brewer.
“Sales of Fropical Ferret were strong following its launch last spring. It quickly became one of last year’s Top 5 and fastest growing product launches in the Premium Bottled Ales category*. With wider distribution than ever, we’re expecting even higher demand this summer.”
Fropical Ferret is a fruity IPA, bursting with tropical passion fruit and mango flavours, combined with American Amarillo and Centennial hop notes. It has an RRP of £1.80 for a 500ml bottle, and is available as a 12-bottle pack to the independent retail sector.
*Neilsen value sales MAT Premium Bottled Ales NPD to 26 March 2022
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