J.O. Sims, one of the UK’s leading suppliers of fresh fruit, fruit ingredients and fruit snacks, has agreed a five-year, full supply and maintenance contract with Impact Handling. The exclusive agreement sees J.O. Sims take delivery of a new fleet of the latest generation CAT® Lift Trucks, comprising reach trucks, electric counterbalance and powered palet trucks.

The new agreement is another success for Impact, one which builds on its proven food and drink industry expertise and dedicated offerings for the sector.

Terry Kendrew, Managing Director at Impact handling says: “We work extremely closely with our customers in the food and drinks industry to fully understand their challenges. By doing so we are able to respond with uniquely flexible and pro-active solutions that support their operations where it really matters.”

Mr. Kendrew continues: “It’s an approach that’s been met with a very positive response from customers and has resulted in considerable success for Impact across the sector”.

J.O. Sims farm over 1,000 acres of cherry, apple, peach, nectarine and apricot orchards and are the country’s largest supplier of cranberries and wild blueberries. Their extensive packaging and warehousing facilities in the UK will benefit from the new equipment and support package.

James Young, Warehousing Manager at J.O. Sims comments: “The Impact team really have been brilliant and exceeded all of our expectations, particularly with their flexibility in supporting changes to the requirements of the fleet early in the new agreement.” He goes on to say: “In busy periods if the equipment isn’t absolutely right for its role we are nowhere near as productive, which is something we no longer need to worry about thanks to Impact.”



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