• FUNKIN COCKTAILS, the number one selling cocktail brand, and largest investor in RTD advertising is launching a £4M national advertising campaign 
  • The new creative is titled “Whenever you’re feeling fine… IT’S FUNKIN TIME” 
  • The £4M campaign is part of the wider £9M investment in the brand across the year 
  • Campaign ad placements will feature across national out of home and television adverts, plus social and digital

FUNKIN COCKTAILS, the number one best-selling RTD cocktail brand in the UK[1], today announces the launch of its new creative with a national ATL campaign, “IT’S FUNKIN TIME”.

The new creative comes off the back of an incredibly strong 2021 in which FUNKIN COCKTAILS saw 104% sales growth[2], with stats showing £1 in every £5 spent on RTD cocktails can be attributed to the brands products[3]. Despite this success, the brand is going bigger and better than ever with a £9m investment in above the line, retailer and key customer support.

Front and centre of the consumer campaign creative is the FUNKIN COCKTAILS Queen, singing her way into unlikely everyday occasions with sparkle, sass and humour. She will inspire consumers to celebrate their small wins, wherever they are, with FUNKIN COCKTAILS’ delicious ready to drink cocktails…because “whenever you’re feeling fine, IT’S FUNKIN TIME”.

The bold and bright new creative reinforces FUNKIN COCKTAILS’ brand mission of making effortlessly delicious, bar quality cocktails accessible to all.

Ben Anderson, FUNKIN COCKTAILS’ Marketing Director, said: “This summer, it’s Funkin Time. This is an exciting step for the FUNKIN COCKTAILS brand, our biggest and brightest national campaign to date. Our great tasting, bar quality cocktails are available no matter where you are, for all occasions – whenever you’re feeling fine.”

The national campaign kicks off from May, until August, with TV adverts being aired come June.

Boasting the market’s first and only range of nitrogen-infused cocktails, 700ml Bottles made for sharing and exciting Shaker Packs for the budding home mixologist, FUNKIN COCKTAILS’ award-winning range dispels the conception that great tasting and consistent cocktails aren’t possible outside of a bar setting.

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