More than 900 guests turned out to celebrate the achievements of the wholesale channel at FWD’s Gold Medal awards on Thursday 28 November at Old Billingsgate in London.
This year 25 awards were given to 19 supplier and wholesale businesses and six individual stars that have demonstrated outstanding performance over the last year.
The judging has never been so difficult, with more entries than ever before. FWD is thrilled that the Gold Medal awards continue to be the most sought after in the sector, bringing the wholesale channel together to celebrate.
A raft of FWD members including Asahi, Budweiser, Greene King, Concha Y Toro, Flora, Suntory, Millennium and Halewood Artisanal Spirits provided pop-up bars at the venue.
The big winners of the night were Parfetts taking home the Best Retail wholesaler award for the second year in a row and Hendersons claiming the Best Foodservice Wholesaler award.
Individual recognition was given to Isabelle Stedman, Budweiser Brewing Group and Joe Oliver, Creed Foodservice as the emerging stars of the sector, a hotly contested award.
Meanwhile Britvic and Bidfood were crowned the sustainable supplier and wholesaler of the year.
Comedian and TV personality Tom Allen hosted the awards while Lady Gaga and Taylor Swift wowed the audience with a surprise performance.
Dawood Pervez, MD Bestway Wholesale and FWD Chairman said: “The Gold Medal awards are all about honouring our industry.? It’s where we celebrate the remarkable talent, dedication and success from wholesalers and our partners in supply.? I’m told that our judges had their hands full with so many high-calibre nominations and I’m proud to see just how high the bar has been raised.”
The raffle raised a whopping amount for Fareshare, with 13 high-value prizes donated by FWD supplier members.
See table below for full list of winners.
| Supplier Awards | Supplier Winners |
| Best Use of Data & Insight | Coca-Cola Europacific Partners |
| Best Service Provider | TWC |
| Service to Wholesale | Coca-Cola Europacific Partners |
| Best New Product (Retail) | Tango Sugar Free Mango, Britvic |
| Best New Product (FS) | McVitie’s Gold Billions Bar, Pladis Global |
| Best Marketing/Promotional Activation | Mars Wrigley Confectionery |
| Sustainable Supplier | Britvic |
| Emerging Talent | Isabelle Stedman, Budweiser Brewing Group |
| Licensed Brand | Asahi, Asahi UK |
| Foodservice Brand | Pepsi, Britvic |
| Grocery Brand | Monster, Coca-Cola Europacific Partners |
| Diversity in Wholesale | Britvic |
| Wholesale Awards | Wholesale Winners |
| Diversity in Wholesale | Creed Foodservice |
| Best us of Data & Insight | Bestway Wholesale |
| Sustainable Wholesaler | Bidfood |
| Telesales Star | Bronwyn Horwood, Creed Foodservice |
| Star Driver | Adam Briscoe, Bidfood |
| Wholesale Manager | Sabrina Carvalho, Costco Wholesale UK |
| Customer Development | Julie Stamm, Henderson Foodservice |
| Wholesale Star | Gemma Grierson, Forrest Fresh Foods |
| Emerging Talent | Joe Oliver, Creed Foodservice |
| Best Wholesaler, turnover up to £50M | Dunns Food & Drinks |
| Best On Trade Wholesaler | Freemans Event Partners |
| Best Foodservice Wholesaler | Henderson Foodservice |
| Best Retail Wholesaler | A G Parfett & Sons |
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