A Hull convenience store has become part of the Go Local Extra network after completing a refurbishment programme that has proved a hit with customers.

Navpreet Kaur, who took over the running of the store in 2018, has extended her relationship with Parfetts Go Local Extra switching from previous convenience retailer, Nisa.

Navpreet runs the busy 1,400 sq ft community store with husband Gurdeep Singh at 92-94 The Quadrant. Since April of this year, the couple has tripled sales at the store.

Working closely with the team from Parfetts, she has undertaken significant store improvements including eye-catching Go Local Extra branding, new chiller units and increased shelving space, significantly adding to the variety of own-brand sale stock, making it easier for customers to shop from the wide range of produce available.

Commenting on the store’s new Go Local Extra look and feel, Navpreet said: “Parfetts represents great value for money which is what my customers are looking for. This, combined with great promotions and strong team support, were the main reasons for partnering with Parfetts and Go Local. I feel that as a community focussed store we’re providing much more of a service than just being a local shop. The store plays an important role in supplying lots of local people in the surrounding community with their everyday shopping needs. Many of our customers who are regular visitors to the store have come to rely on us particularly over the past year or so.

“It was an easy choice to team up with Parfetts and Go Local and one that I am happy with. Parfetts has been very supportive, and getting hold of stock has not been an issue. The support is also first class with a team of contacts who are always on hand to help us operate more efficiently such as helping with merchandising for the refurbished store when we officially relaunched. Parfetts regional manager, Matt Burrows has been hands-on throughout and nothing is ever too much trouble. It’s great to be able to rely on this level of back-up and guidance without any interference in the day to day running of the store.”

A focus on providing great value and service has led to record growth as more independent retailers choose Parfetts. The expansion of the wholesale network and investment in delivery services has attracted more retailers to the Go Local fascia, which has seen store numbers grow to over 850 stores nationwide.

Steve Moore, head of retail at Parfetts, said: “We’ve been working closely with Navpreet to ensure her store is well equipped to meet the needs of her customers. She has embraced the promotions we offer with real enthusiasm and this has translated into strong sales and the availability of own brand Go Local produce on the shelf means customers are getting value as well as choice.

“The new look Go Local Extra store looks great and has already made an impact on customers with footfall steadily increasing all the time. Navpreet is a hard-working retailer who knows what she wants to achieve and we are fully behind her. We look forward to building on this success as she takes the store forward.”

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