To celebrate the launch of this year’s Cadbury Crème Eggs campaign, Cadbury teamed up with Booking.com, the global leader in connecting travellers with incredible places to stay, to hide a secret White Cadbury Creme Egg listing on the site. The Creme Egg-filled haven of gooeyness was kitted out to include a bedroom, bathroom, kitchen and plenty of lounge space. The space was fully equipped to host the most ardent of Cadbury Creme Egg fans for an overnight stay – but most importantly the elusive White Cadbury Creme Egg which was hidden anywhere from the fully stocked fridge to the living room decorations or even in the bathroom walls.
This campaign is part of Cadbury’s multimillion pound advertising campaign to support Cadbury Crème Eggs. Retailers can also win up to £1,000 if a consumer finds a white Cadbury Crème Egg in their store.