Imperial Tobacco has announced that from the middle of April, Golden Virginia – the UK’s number one Premium Roll Your Own (RYO) tobacco brand – will be available in limited edition tins containing 50g of Golden Virginia tobacco.


Imperial Tobacco Brand Manager Madeleine Pearce comments: “Golden Virginia is timeless, having been a part of tobacco’s story since 1877.

Today, its unique connection with adult smokers endures as it commands an almost 16% share of the UK RYO market and over 91% of the RYO Premium sector.

“This limited edition tin retails for £19.65. That’s the same price as a regular 50g pouch, so we’re expecting them to fly off the shelves.

Retailers should ensure they stock up on this iconic, profitdriving tobacco brand while the offer lasts.”

The Golden Virginia range comprises 12.5g, 25g (inc. papers) and 50g (inc. papers) pouches, with RRPs of £5.24, £9.93 and £19.65 respectively. All three are also available in Price Marked Packs at £4.77, £9.15, and £18.09 respectively, while stocks last.

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