This year, Golden Wonder is celebrating 75 years as a much-loved British snacking icon.

Loyal fans voted to bring back their all-time favourite flavours – Beef & Onion and Chip Shop Curry – in classic 1970’s packs.

Cheese & Onion, the flagship flavour launched in 1962, will join the new flavours in heritage packs which all feature an on-pack promotion to win one of 75 experience vouchers. What’s more, every entrant will receive 10% off at

Matt Smith, Golden Wonder’s Marketing Director explains, “On our 75th birthday, we wanted our devoted consumers to be part of the celebration by giving them just what they want – their favourite flavours in packs that bring back wonderful memories – as well as offering them the opportunity to create some new memories.”

The on-pack promotion is also running across Golden Wonder’s recently launched £1 crisps range which is performing ahead of expectations.

The promotional packs are available now and the campaign is being promoted across social, digital and trade channels throughout 2022. Find out more at

Don’t miss out on the party – stock up now

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