UK’s No.1 dog treat brand, Good Boy looks to expand its continued growth and category domination with first TV campaign focused on ‘treat them good’ with Good Boy.

Over the past year, Good Boy has dominated the dog treat market. Not only is it the UK’s no.1 dog treat brand, but it has also seen over £18m YOY growth – more than four times its nearest competitor – making it the fastest growing dog treat brand too. The brand was recently recognised by The Grocer, ranking #103 in Britain’s Biggest Brands 2021. This incredible achievement is even more impressive given that Good Boy has never before invested in TV advertising.

The TV ad campaign, set to hit screens in October, focusses on the sheer joy dogs experience when they get a tasty real meat Good Boy treat. The brand hopes to harness the funny side of the UK’s favourite pet with super slow motion action shots of dogs ‘trying’ to catch Good Boy treats. This will not only put a smile on the viewers’ faces but also remind them, when it comes to their dogs, they should ‘treat them good’ with Good Boy. The campaign will also be supported through You Tube and Facebook advertising as well as a PR campaign.

Good Boy has been creating delicious dog treats since 1962, when its original treats became a mainstay in households across the UK, helped of course by the Royal Warrant achieved in 1976 as Pet Food Manufacturer to Queen Elizabeth II. The brand has come a long way since then, with Good Boy treats enjoyed by 2 million UK households.

Good Boy has been at the heart of the real meat sector since its inception and has played a large part in developing it into the fastest growing sector in the past year. Each variety and flavour of Good Boy real meat treats are roasted in their natural juices to lock in the delicious meaty flavour. The range offers options that are naturally low in fat and salt, grain free and contain no artificial nasties, meaning not only are they super tasty, but offer a nutritious and wholesome snack for dogs.

Discussing the brand’s growth and move towards TV advertising Aimee Smith, Communications Manager for Good Boy comments:

“The growth we’ve seen in recent years has been phenomenal, but we don’t want to stop there. We want to show pet-parents that we love their pups as much as they do, and every dog deserves a delicious and nutritious Good Boy treat.

At Good Boy we’re all about cultivating the unconditional love between dogs and their owners and we wanted to capture that on camera in our new ad campaign. It’s a really fun campaign that captures the warmth and joy that dogs bring to our lives. Because as much as treats are used to reward our pooches or keep them occupied, bringing them joy with a treat or two seems like the least we can do.”

To get a first glimpse of the ad, click here.

Good Boy treats are available from Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Co-op, online & all good pet stores in the UK.

To find out more about Good Boy, the brand and its products, visit:

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