The 25th of December is fast approaching and Nisa is supporting its retail partners with a Christmas gifting promotion to help boost footfall in the lead up to the annual event.

With shoppers starting to stop and spend more time viewing the in-store Christmas fixtures, now is the time for retailers to start capitalising on the occasion.

“Shoppers aren’t solely looking for gifts to give to loved ones on Christmas Day; catering to the micro moments that lead up to the 25th of December – such as work parties or secret Santa with friends – will inspire customers to pick up an early, great value gift whilst they’re popping into store for essentials,” said Chris Walker, Nisa’s offline marketing lead.

Shoppers can avoid the December crowds with a fantastic selection of stocking fillers available in stores now including Nestlé Smarties 120g and Rowntree’s Fruit Pastilles Tubes 115g at £1 each, Quality Street 240g and After Eight 300g at £2 each, Maltesers Truffles 200g and Quality Street Intrigue Salted Caramel Truffles at £3.50, and McVitie’s Family Circle Box at £2.50.

For the whisky connoisseur, Jura Journey 70cl and Tamnavulin Malt 70cl are also available at just £22 each, saving shoppers up to £11.89 off the RRP.

And Nisa’s latest One Week Deal also makes for a great gift. From 24th – 30th November, Baileys Original Irish Cream Liqueur 70cl is available for just £10.

Walker said: “After missing out on lots of Christmas celebrations last year due to lockdown restrictions, consumers are getting into the festive spirit early this year and many will already be on the lookout for great value gifts and stocking fillers despite us still being in November.

“We are confident that the bunting, window clings and hanging stars/snowflakes provided to our partners as part of the dedicated point-of-sale kit will help to draw passing shoppers in to the store, increasing footfall and sales in the coming weeks.”

The promotion is available in stores until Tuesday 14th December.

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