Asahi UK has supported the launch of Grolsch across the Parfetts estate with a takeover of the off trade wholesaler’s seven depots in central and northern England.

The takeover included car park banners, bollard covers, pallet wraps in-store, ceiling banners, roller banners, promotional literature and support on Parfetts’ online platform and social channels.

Running for two weeks until December 13, the activity supported the Grolsch 450ml swing top, 300ml bottle and 500ml can.

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